Bay Area Video Production

An Embedded Video Team is a small, dedicated crew — typically including a producer, camera operator, and editor— that SeeBright Media staffs directly within your organization on a recurring basis. Instead of hiring full-time employees or bringing in different freelancers for every project, we provide a consistent team that works with you weekly or monthly. They learn your brand, understand your workflow, and become a seamless extension of your internal marketing or communications department.

This model is ideal for companies that need a steady stream of video content — like product videos, testimonials, internal messaging, or executive communications — but don’t have the time or infrastructure to manage it all in-house.

In short, it’s your own in-house video team — without the overhead.

1. What’s the Purpose of the Video?

Start by defining your goal. Is this a brand story, a product demo, an internal training video, or a customer testimonial? Knowing your audience and your message will shape everything from the script to the visuals.

2. Who Will Be on Camera?

Will you feature executives, employees, clients, or actors?

Are they comfortable on camera?

Do they need coaching or a teleprompter?

Planning around the talent ensures smoother shooting and more authentic performances.

3. Where Will We Shoot?

Do you have a location in mind (e.g., your office, a studio, outdoors)?

We’ll help you assess whether it works visually, sounds good, and has the space and power access we need. Some locations may need permits or prep work to get them camera-ready.

4. Do You Have a Script or Talking Points?

We can help write or refine scripts, but even having basic talking points helps keep things focused and efficient during filming.

5. Visual Style and Brand Guidelines

Do you want a clean, corporate look? Something cinematic?

Do you have existing brand guidelines we should follow (fonts, colors, logo use)?

This helps us plan lighting, camera setups, graphics, and editing style.

6. Timeline and Deadline

When do you need the finished video?

Some projects can be completed quickly, while others require more planning and post-production. Sharing your deadline early helps us build a realistic schedule.

Not Sure Where to Start?

No problem. We’ll guide you through the process and help you figure out what you need based on your goals, timeline, and budget.

Planning AV services for a live event can feel overwhelming, but breaking it into key components makes it manageable. Here’s a checklist of the major areas to consider when determining what you’ll need:

1. Livestreaming

The first and most important question: Will this event be livestreamed?

If yes, you’ll need both video and audio support. You’ll also want to decide on the platform: Zoom, YouTube, Facebook, or a private portal? Each has different requirements and implications for how the stream is produced and delivered.

2. Audio

Most live events require professional sound support. To determine what’s needed, consider:

• • How large is the venue?

  • How many people will attend?

  • How many speakers or presenters are there?

  • Will there be panel discussions or fireside chats?

  • Will this be livestreamed (which often requires additional audio routing)?

Even smaller events can run into issues without proper microphones, speakers, and mixing. Don’t underestimate this piece—it’s often where problems occur without professional planning.

3. Video

Do you need a recording of the event, a multi-camera live cut, or both?

Some events are filmed for post-event editing, while others are mixed live for immediate viewing (either in-room or online). The right camera setup, switching system, and operators depend on how the content will be used afterward.

4. Presentation Slides & Playback

If there are slide decks, videos, or pre-recorded segments to be shown, we’ll need to plan for reliable playback systems, switching between sources, and coordination with the presenters. This is also an area where having a dedicated AV tech can prevent awkward delays or technical hiccups.

5. Lighting & Staging

Good lighting isn’t just about looking good on stage—it’s critical for quality video capture and livestreaming. We’ll want to evaluate:

• • Room lighting conditions

  • Whether additional stage lighting is needed

  • Any staging elements like podiums, backdrops, or risers

Need Help Planning It All?

SeeBright Media can walk you through each of these elements, tailor a setup to your specific needs, and ensure everything runs smoothly on event day.

Absolutely. We provide full post-production services, including video editing, audio sweetening, color correction, and motion graphics. Whether we filmed the content or you’re bringing us existing footage, we can help craft a polished, professional final product.

This is the question we get asked most — and the honest answer is: it depends.

Costs can vary widely depending on the scope of your project. For example:

• Hiring a single technician to operate your in-house AV system might be relatively low-cost.

• Producing a full-scale live event with a multi-camera setup, lighting, sound, and streaming equipment in an empty venue will naturally be more involved — and more expensive.

In short, the devil is in the details.

We’re happy to talk through your goals and give you a clear idea of what’s possible at various price points. Whether you’re working with a modest budget or planning something ambitious, we’ll help you get the most value out of your investment.

Our headquarters is in Scotts Valley, California — about 35 minutes south of San Jose and just a short drive from Santa Cruz. We’re perfectly positioned to serve clients throughout the Bay Area and Central Coast.

Yes! We’re always looking to connect with talented professionals. SeeBright Media regularly hires AV technicians, producers, camera operators, audio engineers, technical directors, editors, interns, and more. If you’re interested in joining our team, please use the form below to introduce yourself. Let us know your skills, experience, and include a resume or portfolio if you have one.

Demand for skilled media professionals is high, and we’d love to see if there’s a fit. Let’s connect!